// THE PLAYBOOKS

No fluff. Just what works.

Opinions and playbooks from thirty years of raising money, mine and other people's. If you want theory, there are business schools for that.

EQUITY CROWDFUNDING · JUN 28, 2026 · 5 MIN READ

Most Reg CF Campaigns Fail Before They Launch

After 200+ equity crowdfunding campaigns, the pattern is obvious: campaigns don't die on the platform. They die in the six weeks before anyone can invest.

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FUNDRAISING STRATEGY · JUN 14, 2026 · 4 MIN READ

Stop Pitching Investors. Start Building Ambassadors.

The math of community fundraising: one check versus a hundred people selling for you. Why investor ambassadors are the highest-leverage asset in an early-stage raise.

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FOUNDER LESSONS · MAY 30, 2026 · 5 MIN READ

What Raising $10M at 22 Taught Me About Money

Thirty years ago I raised my first $10M with no track record and no safety net. Most of what I believed about investors that day was wrong. Here's what replaced it.

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STRAIGHT TALK · MAY 16, 2026 · 4 MIN READ

The Strategy Deck Is Where Fundraises Go to Die

Most fundraising consultants hand you a deck and wish you luck. Here's the difference between advice and execution, and why I built Crowdigy on the second one.

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